Contact person: Business Client

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Location: Gandhinagar, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My current Kaptivate logo feels dated, so I’m ready for a full-scale overhaul. This redesign should be unmistakably modern and sleek—clean lines, thoughtful spacing, and a system that works just as well on a mobile screen as it does on a storefront sign.

The new logo will be built around the Kaptivate color palette:
#3b4886 and #509446 as the primary colors, with subtle, intentional accents of #fa735f. These colors are locked and should be applied with precision and restraint to maintain a polished, contemporary feel.

The logo will incorporate the tagline “What’s Next” and be designed with motion in mind. The core concept is an animated logo where action-oriented words rotate in front of the tagline—such as “Shape What’s Next,” “Design What’s Next,” “Build What’s Next”—and ultimately resolve to “Kaptivate What’s Next.” Even in its static form, the logo should clearly support this future animation.

This is an update to the existing logo, not a complete reinvention. The goal is to evolve and modernize the current design while keeping it recognizable. The work should be refined through quick feedback rounds and delivered in industry-standard formats for both digital and print use.

Deliverables:
• Primary logo in vector format (AI/SVG)
• High-resolution PNG with transparent background
• Scalable PDF suitable for print
• Optional black-and-white and single-color variations, if they strengthen the system

Acceptance criteria:
• Uses the specified color palette precisely
• Maintains strong legibility at 32 × 32 px and larger
• Looks consistent on both light and dark backgrounds without additional adjustments
• Feels modern, confident, and built for motion

If you’re fluent in Adobe Illustrator (or comparable vector software) and enjoy crafting sleek, contemporary identity systems with motion in mind, I’d love to see your ideas." (client-provided description)