Contact person: Business Client

Phone:Show

Email:Show

Location: Mumbai, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I’m looking for a communications strategist who can turn a rough outline—“What, Who, Why, How, Where”—into a clear, concise plan aimed at Students.

The finished document should walk readers from the project’s big-picture purpose all the way down to specific distribution tactics, capturing the voice, tone, timeline, and any budget notes along the way. Please weave in relevant marketing-strategy frameworks or tools you normally use (e.g., SWOT, SMART goals, channel matrices) but keep jargon to a minimum so the plan remains accessible to non-marketing teammates.

Deliverables
• A one-page executive summary plus a detailed plan that covers:
 – What: goals, scope and concrete deliverables
 – Who: student personas and any key influencers or secondary audiences you identify
 – Why: background context and measurable objectives
 – How: recommended voice & tone, provisional timeline, milestone check-ins and high-level budget considerations
 – Where: channel strategy and distribution roadmap, including on-campus, social and digital touchpoints
• Editable file (Google Docs or Word) and a PDF ready to circulate.

Acceptance Criteria
The plan must be:
1. Student-centric, with language and examples that resonate with a collegiate audience.
2. Actionable—each recommendation backed by either data, a cited best practice, or a brief rationale.
3. Delivered within five days of project start.

If this sounds like a fit, let me know how you’d structure the work and share one relevant sample." (client-provided description)