Contact person: Business Client

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Location: Orillia, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I want to turn our current not-for-profit website into a focused fundraising engine that genuinely moves the needle on donations. The immediate objective is clear: increase donations and engagement with community supporters. To achieve that, I need a developer-marketer hybrid who can suggest, support and identify website enhancements (including connectors, and leveraging off the shelf products) - (currently subscribed with [login to view URL] as our donor management but open to other options - Current website has little donor connections and mostly services, do not leverage canadahelps on site), enrich our giving options, and tighten our overall communication strategy.

On the site itself I must be able to accept one-time gifts, set-and-forget recurring donations, and—crucially—capture legacy or planned gifts. Alongside the payment flow, I need donation tracking and reporting that lets my team pull segmented data at any time, plus built-in recognition features (think automated thank-you emails or on-site honour rolls) so donors feel appreciated immediately. A simple gift-planning tool or calculator that guides visitors through tax-smart legacy giving would round out the experience.

Beyond, I’m looking for advice and execution on messaging, email cadence, and any quick-win tactics that push supporters from “interested” to “donor.” Ensure, connection with Google Analytics or similar for funnel tracking, and leave us with clear hand-off documentation, we’ll be in great shape.

Overall, not looking to get rid of our current site, looking to expand and make our current site more relevant with these donation aspects for charitable giving possible.

Deliverables
• Redesigned or refreshed website with secure flows for one-time, recurring, and legacy gifts
• Donation dashboard with real-time tracking and exportable reports (leveraged through canadahelps or another tool?)
• Donor recognition automations baked into the platform
• Gift-planning tool accessible from the main nav
• Basic brand-aligned templates for email and social posts
• Handover guide so my in-house team can manage updates

Please include a brief outline of your approach, any comparable nonprofit projects, and the timeline you see for getting us live. I’m eager to start as soon as we find the right fit." (client-provided description)