Contact person: Bold, Simple Logo for Flexaura Streetwear

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Location: Muhlacker, Germany

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Creative brief for logo.

1. Brand Overview
Name: Flexaura
Industry: Streetwear/lifestyle
Target: 18-40 years old, connected generation, urban culture lovers, people who want to express their identity and origins.
Positionin: A bold, modern, identity-driven brand that celebrates origins and personal vibe.

2. Logo Objectives
* Create a logo that is strong, simple, and recognizable.
*Must be easily adaptable for: textile, printing, enbroidery, stickers, social media.
*Convey the impression of a premium lifestyle brand.

[login to view URL] Style
*Streetwear-inspired (similar to Daily paper; Gallery Dept)
*Bold typography: clear and legible for clothing and small items (caps, mugs)
*Minimalist/clean look: avoid overly details desighs

4. Deliverables
*Main version (full logo with the word of the brand)
*Minimal version (just an initial or symbol or both)
*Monochrome version (black & white)
*Vector formats (AI, SVG, PDF) + transparent PNG.

5. Visual Inspiration

*Supreme: strong and simple text-based logo
*StÜssy: handwritten/urban vibe
*Daily Paper: a mix of identity and modern minimalism

6. Bonus
* A variant including "est.2025" for authenticity/lifestyle feel
* A design version optimized for embroidery (small placement like chest or cap)" (client-provided description)