Contact person: Custom Branding Labels and Website

Phone:Show

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Location: Melbourne, Australia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Rx33 Branding, Packaging & Website – Creative Brief
Overview

Rx33 is a premium, natural homeopathic remedy for stress and anxiety under The Curious Clinician brand. We’re launching with a 20 mL amber glass spray and expanding into a small product family. We need a cohesive brand identity, packaging/label design, and a lightweight website that showcases the range and story.

Objectives

Create a distinctive visual identity that feels apothecary-meets-modern, credible, and calm.

Design production-ready labels/packaging for launch, with room to scale to line extensions.

Build a fast, mobile-first website to present the product(s), brand story, FAQs, and contact—optionally paving the way for e-commerce later.

Scope of Work
1) Brand System

Logo/wordmark + lockups, favicon, social avatars

Colour palette (initial direction includes claret / leather / vanilla tones), accessible contrasts

Typography system (modern serif/sans pairing; optional subtle script accent)

Iconography + simple illustrations (as needed)

Brand guidelines (PDF): usage, spacing, colour/typography specs, do’s/don’ts

2) Packaging & Labels

Primary SKU: 20 mL amber glass spray with atomiser

Front/side/back labels (confirm exact dielines with manufacturer)

Optional unit carton (preferred if feasible)

Regulatory layout: space for actives, potencies, dosing, storage, batch/expiry, barcode, and TGA/ARTG text (AUST L/Exempt placeholder) per AU labelling conventions

Print-ready files: AI (packaged), print-PDF (PDF/X-1a), linked fonts, swatches, and a printer proof checklist

Mockups: 3D renders + flat artwork for approvals

3) Website (Phase 1)

Pages: Home, Product(s), About/Story, FAQs, Contact

Optional: “Quiz”/program teaser page, Blog/Articles

Requirements:

Mobile-first, fast load, clear IA, strong product storytelling

CMS in Webflow or Shopify (if light e-commerce in Phase 2)

Basic SEO setup (titles/meta/OG), schema for products, analytics installed

Accessibility: WCAG 2.1 AA considerations

Handover: component library, style tokens, and edit instructions

Deliverables: wireframes → high-fidelity designs → implemented site

Audience & Tone

Audience: adults 25–60 seeking credible, natural options for stress/anxiety; values clarity over hype.

Tone: calm, intelligent, “clinically curious”; modern apothecary aesthetic; minimal, premium.

Compliance & Content Notes (Australia)

Reserve space for required labelling elements (actives/potencies, dosage, warnings, batch/expiry, contact details, barcode, AUST L/Exempt).

We will supply final legal copy; designer to ensure hierarchy and readability.

What You’ll Receive From Us

Product details (e.g., Aconitum 6X, Argentum nitricum 6X, Arsenicum album 30C, Ignatia 200C)

Draft label copy and claims (to fit TGA conventions)

Bottle/atomiser specifications + printer’s dielines (on request)

Brand inspiration references and moodboards

Deliverables Checklist

Brand identity pack + guidelines (PDF)

Print-ready label/carton artwork + editable source files

3–5 photorealistic product mockups for marketing

Website: live Phase-1 site + editable CMS + design source files

Asset kit for social: logo variants, colour/typography cheatsheet, 5–8 social templates

Timeline (indicative)

Week 1: Discovery, moodboards, creative direction

Weeks 2–3: Identity concepts → one selected for refinement

Weeks 3–4: Packaging/labels (artwork + mockups)

Weeks 4–6: Website design & build, QA, launch

Budget

Please propose fixed-fee options for:

Identity only

Identity + Packaging/Labels

Identity + Packaging/Labels + Website (Phase 1)
Include two rounds of revisions per milestone.

Required Experience

Proven packaging design for health/beauty/FMCG (with print-ready outcomes)

Web design + build in Webflow/Shopify, mobile-first, accessible, SEO-aware

Familiarity with Australian labelling norms/TGA constraints is a plus

Proposal Submission

Portfolio links to relevant packaging + website work

Process overview, timeline, team, and what you need from us to start

Two or three visual references you’d explore for Rx33

Pricing breakdown and terms" (client-provided description)