Contact person: Putter Key Website Redesign and Optimization

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Location: Scottsdale, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Putter Key is seeking a proposal to do a fairly simple redesign of [login to view URL] to make it more modern, engaging, and easier to navigate. The site must clearly communicate our product’s unique value proposition, build trust with golfers and resellers, and drive both DTC sales and B2B wholesale inquiries.

Additionally, we would want the site optimized for SEO and someone who is familiar with Wix. Also, we would link to integrate analytics from paid campaigns on FaceBook, Instagram, YouTube, X, and LinkedIn with Google Analytics to create a dashboard that gives us a holistic view of performance. Finally, this project would include designing a 8 1/2 x 11, 2-sided, 4C sell sheet that mirrors the website look and feel that can be used for retailers, golf clubs, and at trade shows.

Project Goals

-Clearly communicate our product’s benefits with engaging visuals and clear, concise messaging that has a contemporary design and functionality.

-Convert visitors into buyers through an optimized ecommerce experience.

-Support B2B leads with a clear path for resellers, golf pros, and wholesalers to inquire.

-Showcase product demonstrations and customer success stories.

-Be fully mobile-responsive and SEO-friendly.

-Be easily updated by our team with a straightforward CMS.

Scope of Work

-Discovery, brand strategy alignment, and UX planning.

-Sitemap, wireframes, and high-fidelity design mockups.

-Responsive web development for desktop, tablet, and mobile.

-Proposal Requirements

-Relevant experience with ecommerce and consumer product sites

-3–5 example websites (live links) and brief project summaries

Proposed timeline with key milestones

-Detailed cost estimate.

-Project must be completed by September 8th." (client-provided description)