Contact person: Multi-Platform Dental Leads Campaign

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Location: Timberlea, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My agency sells an AI-powered marketing solution to local dentists and I need the paid media engine that feeds our sales team. The task begins with full-funnel campaign builds in Google Ads, Facebook/Meta Ads and LinkedIn Ads, then shifts into continuous optimisation for lead volume and profitability.

Audience & Objective
• Target: solo and multi-practice dentists within specific ZIP/postcode radiuses in the US & Canada.
• Primary KPI: net new, qualified leads—phones ringing and forms completed—at the lowest possible cost.
• Lead attribution must pinpoint the exact platform, ad group and creative that produced each enquiry so we can double down on what works.

What needs doing
1. Structure new campaigns (search, Performance Max, Facebook lead forms, LinkedIn conversation or lead-gen ads) around high-intent dental marketing keywords and interests.
2. Install and configure conversion tracking—Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag—and pipe all events into our CRM via webhooks/Zapier so every lead carries its source tag.
3. Launch A/B creative tests using copy variations that highlight our AI value prop; refresh creatives each month.
4. Optimise bids, budgets, audiences and placements weekly, guided by cost-per-lead and ROAS targets.
5. Provide concise dashboards and a short Loom walkthrough every Friday that break down performance by platform and campaign.

Acceptance criteria
• 95 %+ of leads enter the CRM with correct platform/source labels.
• CPL trend shows steady decline after the first 30 days.
• Clear written explanation of optimisation actions and next steps in each weekly report.

If you already navigate Google Ads Editor, Meta Business Suite, LinkedIn Campaign Manager and GA4 daily—and you love squeezing extra performance from data—I’m ready to slot you into our workflow right away." (client-provided description)