Contact person: Global Ads Launch & Optimization App

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Location: NEW DELHI, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Goal (one line)
User enters a domain → app crawls products, builds feeds & keywords, then launches worldwide ads (Google & Microsoft/Bing) so any user, in any country, searching matching/similar product keywords can see our ad. The app also shows ranking baseline/progress, offers simple optimization, YouTube ads setup, and B2B audience targeting (e.g., “Pet product importer in USA”).

What the user does (simple flow)
1. Sign up → Add domain (e.g., [login to view URL]).
2. Choose scope: Single Product / Few Products (category or list) / Whole Website.
3. Connect: Google Ads + Google Merchant Center; Microsoft Ads (Bing). (Meta optional for remarketing/catalog.)
4. Pick countries: Worldwide or selected markets; set daily budgets. (Default India; user can change.)
5. Click Launch → campaigns go live. Dashboard + weekly email show progress.
6. Optimize → toggle rules (pause/scale/negatives).
7. YouTube Ads → quick setup from the same feed/assets.
8. B2B Audience Targeting (optional): choose niche (e.g., “Pet product importer in USA”) and launch.

A) Feed & Catalog (no plugins required)
• Crawl site to build a clean product feed (ID, title, price, image, availability, brand, GTIN/MPN if present).
• Host a Feed URL (XML/CSV).
• Push the feed to Google Merchant Center and Microsoft Merchant Center.
• Worldwide: replicate feed for the countries/languages you ship to (start with English; extend later).

B) Campaign Set (auto-generated)
1. Google Performance Max (per country): uses feed; covers Shopping + Search + YouTube + Discover.
2. Microsoft Shopping (per country): built from the same feed.
3. Dynamic Search Ads (DSA) by site section: captures long-tail/similar queries via URLs/page feed.
4. Keyword Search (Exact / Phrase / Broad-with-negatives):
o Head terms per top category (e.g., “hdmi splitter 1x2”).
o Long-tails per high-value product (e.g., “stainless lemon squeezer heavy duty”).
o Broad with smart negatives to capture similar queries safely.
5. Brand vs Generic split: separate budgets/bids and reporting.

C) Query Coverage Engine (auto)
• From crawl, generate keyword themes (category/product/spec synonyms).
• Build page feed for DSA to map query → best landing page.
• Continuous search term mining: add winners as exact; push irrelevant queries to negatives.
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D) Geo & Budgets
• Country selector: Worldwide or list of markets (default India).
• Per-country daily budgets & bid caps.
• Auto-exclude countries where you don’t ship.
• Currency display from your feed (or simple conversion rules).
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SEO Baseline & Progress
• Auto-select 150–300 curated keywords from the site. (Allow bulk import for more—no hard cap.)
• Save Day-0 baseline ranks (per country you track).
• Show weekly increase/decrease trends (Started vs Now cards + chart).
• Optional: connect Google Search Console to show impressions/clicks growth.

E) B2B Audience Targeting (new)
Goal: get direct clients (importers, distributors, wholesalers) for your website.
• Audience Wizard:
o Choose intent keywords (e.g., “pet product importer”, “pet accessories distributor”).
o Choose countries/regions (e.g., United States only, or worldwide).
o Optional placements/URLs of industry sites (custom segments).
o (Microsoft Ads only) Optional industry/job-function targeting where available.
• App creates Search / PMax / Bing Shopping / DSA focused on this audience, with tailored ad copy and lead landing (form/WhatsApp/call).
• Lead UTMs tracked; included in weekly reports.

YouTube Ads Setup
• Video Action (skippable in-stream) or PMax video placements.
• Use existing product images/titles to generate a simple slideshow video (MVP).
• Headlines/Descriptions from product/category copy; user can edit before launch.

Optional: Amazon ASIN Module (toggle ON/OFF)
• Input ASIN list or Brand Store URL.
• Show basic insights (title/price/BSR history, image count check), keyword ideas, and rank tracking (selected keywords).
• (Optional later) Export Amazon Ads bulk sheets or connect Ads API when available.
• Option to advertise ASINs off-Amazon via Google/Meta/YouTube (with proper attribution links).

Install / Tracking
• 1-line JS tag to add GA4 / Google Ads / Meta pixels and purchase/lead events.
• GTM container JSON export (import once → tags/events ready).
• Server generates and hosts the Feed URL.
• (Cloudflare Edge mode = Phase-2 add-on; not needed for MVP.)

Optimization Rules (simple, transparent)
• Pause keyword/ad group if Cost > threshold and 0 conversions after N clicks.
• Scale budget +20% when ROAS ≥ target for 3 consecutive days.
• Negatives: auto-suggest irrelevant search terms; 1-click apply.
• Alerts: spend spike, zero conversions, feed disapprovals, tracking issues.
• Weekly email: top movers, losers, next actions.

Reporting
• Unified dashboard (Google + Microsoft; Meta remarketing optional).
• Country split: spend, clicks, orders, CPA/ROAS, top categories/products.
• Rank panel: baseline vs current, ↑/↓ badges, CSV export.
• B2B audience performance (leads, CPL, top queries/placements).

Panels to build
• Website (marketing): Home, Features, Pricing, FAQ, Contact, Sign in/Sign up.
• User Panel (app): Sites, Products, Keywords/DSA, Feeds, Campaigns (Google/Bing/YouTube), B2B Wizard, Rules/Alerts, Reports, Billing.
• Admin Panel: Users & sites, plan/feature management, pricing/packages, invoices, usage limits (countries/keywords/products), email templates, audit logs.

Pricing / Packages (admin-configurable)
• Create plans (Starter / Growth / Pro) with feature limits (e.g., #products in feed, #countries, #tracked keywords).
• Show Pricing page; integrate Stripe or Razorpay checkout.
• Gate features based on plan; trial period toggle.

M1 — Foundations + Crawl + Feed
• Add domain; crawl & classify products/categories.
• Feed-as-a-Service URL generated; sample items validated.
M2 — Keyword Themes + DSA + SEO Baseline
• Build keyword themes per category/product; page feed for DSA.
• Create DSA structure (test market).
• Capture SEO baseline ranks (1–2 countries).
M3 — Shopping / PMax + Bing
• Connect Google Ads + GMC; create PMax for 1–2 countries.
• Connect Microsoft Ads; create Shopping campaigns.
• JS tag / GTM import set for conversions.
M4 — Worldwide Expansion + B2B Audience Wizard
• Country selector & budget matrix; clone PMax/Shopping/DSA to selected countries.
• Add B2B Audience Wizard (e.g., “Pet product importer in USA”).
M5 — Rules + Alerts + Weekly Email
• Pause/Scale rules; search-term mining UI; alerts.
• Weekly email digest.
M6 — Reporting + Billing + Polish (+ optional Amazon toggle)
• Unified dashboard with country split; rank trends.
• Plans/Packages + Stripe/Razorpay billing; entitlements gating.
• Optional: enable Amazon ASIN module shell.
• Docs, handover, demo.

Acceptance (we will test)
• After adding domain, a valid product feed URL is produced and passes Google/Microsoft checks.
• For 10 products in 3 countries, PMax/Shopping + DSA go live; sample test queries show impressions.
• Single / Few / Whole-site modes each create the correct campaigns/ad groups and landing pages.
• SEO baseline stored; after next run, ↑/↓ deltas visible.
• B2B Audience Wizard: set “Pet product importer in USA” → campaigns launch with that targeting; leads tracked.
• A rule auto-pauses a poor performer; alert email received.
• YouTube campaign created and active (basic slideshow acceptable).
• Billing: purchase a test plan → features are correctly unlocked/limited; invoice generated.

Deliverables
• Source code (frontend, backend, worker), 1-line JS tag, GTM container JSON.
• Feed generator & hosting; campaign wizards (Google/Bing/YouTube); rules, alerts, dashboard.
• B2B Audience Wizard; SEO baseline tracker; pricing/billing (Stripe/Razorpay).
• Docker Compose, env samples, CI; README; Postman/OpenAPI; demo deployment.
• Two weeks bug-fix warranty after handover.

Developer Requirements
• [login to view URL]; Node.js (NestJS or Next API routes); PostgreSQL; Redis queues.
• Google Ads + Merchant Center + Microsoft Ads integrations; GA4/GSC basics.
• Site crawling and rate-limit handling.
• Payments (Stripe or Razorpay) and feature-gating experience.
• Delivered at least one production SaaS with external ad APIs.

Notes / Constraints
• Target only countries where shipping is feasible. (Default India; user can change.)
• Multi-language ad copy = Phase-2; MVP starts with English.
• Amazon module is optional and OFF unless requested.
• All ad platform policies must be respected (no prohibited claims/trademarks)." (client-provided description)