Contact person: Acquire Freelancers: Marketing Campaign for skillscore.eu

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Location: Feucht, Germany

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Marketing Specialist Needed: Acquire Freelancers (Registration & CV Upload on [login to view URL])

Description:
I’ve developed a platform: [login to view URL]
, which helps freelancers showcase their skills, generate ATS-optimized resumes, and get matched with projects or job offers.

Goal: In the next few weeks, we want to attract at least 100–200 new freelancers who will register, upload their CV, and test the AI-powered skill analysis.

What we need:

Development & execution of a mini marketing campaign (paid + organic)

Creation of 2–3 ads/posts (copy + visual ideas)

Setup & management of a small test campaign (e.g. LinkedIn, Meta Ads, or freelancer communities)

Tracking & reporting (what worked, what didn’t)

Recommendations for scaling (how to grow from 200 to 1,000 users)

Requirements:

Experience in recruitment, HR-tech, or B2B marketing is a plus

Strong skills in paid social (LinkedIn, Meta) & community outreach

Creative copywriting (tone: motivating for freelancers, not too corporate)

Budget:
Approx. €500 for the initial phase (fixed, incl. freelancer fee).
Ad budget (approx. €200–300) will be provided separately.
If results are good, we are open to long-term collaboration.

Deliverables (concrete):

Campaign idea (short & testable)

2–3 ad/post copies + visual concepts

Setup + management of test campaign

Brief report with learnings & next steps

In your proposal, please answer:

Which channels would you prioritize first (LinkedIn, Meta, communities)?

What results are realistic with a €500 test budget?

Do you have examples of similar projects you’ve run?" (client-provided description)